The sales performance goals you should set in the new year

Regardless of your company size, sales performance goals should be an intrinsic part of day-to-day activities within the sales department. Without sales performance goals, the sales team will remain unfocused and undriven – implementing such goals will encourage hard work with a great payoff.

What types of sales performance goals should you be incorporating into your company as we launch into the new year?

Reduce cycle time

Cycle time is the amount of time taken for a deal to be closed. Whether it be a transaction or negotiation, you should be aiming to have as short a cycle time as possible. The sales performance goal of reducing cycle times is essential – this is because it ensures your team are working at optimal levels.

Improve customer retention

As your business grows, so too will your target audience change. One sales performance goal that should be set, is to improve your customer retention. More importantly, you want to demonstrate to your clients that, even as your company evolves and changes, their loyalty will be worth it.

Increase sales by achievable amounts

Whether you choose to do it on a daily, weekly, or monthly basis, your sales team should be focused ultimately on increasing sales. Whatever specific sales performance goal is set regarding this, make sure the target is tangible and achievable. For instance, setting a sales performance goal of improving sales by 8% by the end of Q1 is achievable – an 80% increase by the end of Q1 is not.

Whether an SME or an independent business, why not decide on your new year sales performance goals using the SMART method? No matter how you choose what goals to set for 2020 and beyond, consider Commissionly to see them through.

Commissionly is a reliable, intuitive platform that can help you motivate and pay your workforce as and when you need. Through quick surveys, you can gauge workers’ enthusiasm and drawbacks; additionally, through Commissionly, you can set sales performance goals and strategically plan how to ensure such goals are met.

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