Should your sales executives create their own targets?

When you’re running a busy sales team, it can be challenging and time-consuming to create sales goals for everyone.

Some sales managers will, therefore, urge staff to set sales targets for themselves to save time. Can this be an effective system for sales managers? Is there a more effective way?

The advantages of asking staff to create sales goals for themselves

When staff are responsible, they can set themselves goals aligned to their motivations. For instance, they might want to earn enough commission to go towards a deposit for a home, holiday or something else. They know how much they need and they might incorporate that when they create sales goals.

Likewise, when staff have set their own goals, they can feel satisfied when they’ve achieved them. It also helps them to become more responsible for their work, an important skill for career progression.

They are also consciously aware of their abilities, their current sales pipeline and their calendar. Therefore, they can add/remove sales targets to ensure they aren’t over-pressuring themselves when they might have booked a two-week holiday during the month.

The disadvantages of asking staff to create sales goals for themselves

Despite the advantages of staff setting their own targets, there are also some significant disadvantages.

Initially, staff might find it hard to align their own personal sales goals to company goals.For successful business growth and employee satisfaction, personal and company goals need to be balanced.

In addition, some staff might not be responsible enough to set sales goals and will, therefore, set themselves goals that are easy to attain. Managers should be involved, so they challenge staff to improve sales results without making goals impossible to achieve.

Finally, employees might be too inexperienced to set their own targets. Inexperience may mean they set targets too high, too low or those that aren’t relevant. Managers should, therefore, guide their employees.

An alternative to managers and staff

There is also a third option for managers and staff creating sales goals. Using sales goals software can help staff or managers to formulate goals based on numerous factors like past sales performance, company goals and seasonal variance. This helps to create sales targets free from bias that can be included when goals are set by managers and staff.