Setting Christmas Sales Goals

Most managers think they know how to set sales targets and quotas, but did you know that the formula should change depending upon the time of year that you are in? Buying habits change throughout the year, and when it comes to Christmas, more people are likely to spend money.

Knowing this, managers should adjust their sales goals at Christmas. Setting individual targets for each employee can help to maximise their motivation and performance.

But how do you know what types of goals to set?

Jump on Christmas sales

If you know that sales usually increase by 15% over the Christmas period, then it’s a fair assumption that your individual performance targets for employees can increase by 15% too. In order to understand such fluctuations, requires looking at the sales data over the past five years, to get an accurate value. Looking at sales data for the previous year will produce less accurate information to work from. It’s also worth comparing data across the whole industry. So take a look at this BBC article as a starting point!

Do something different this year

Are you doing anything different this year to boost sales? For instance, a boxing day sale or a Christmas promotion. These possibilities need to be taken into account. Do some research as to whether other businesses promotions have increased their sales. If there is a trend, then consider incorporating this into your sales goals.

Remember that many stores are likely to experience increased footfall over the Christmas period too, so this may give you a sales boost. Consider your conversion rate, and use this to estimate how many customers you can encourage to buy.

Focus on employees

Remember that employees are likely to be in a different mental space during the Christmas season. Staff who love Christmas can easily get their customers into the festive spirit. These are the best people to have on shift. Other sales team members may be feeling under pressure because they have families that rely on them. So it is important to consider their needs over the holiday time. An employee that is stressed by things going on at home will be less productive.

After having considered all of these, you may realise that you require a more accurate and metric-driven plan. If this is the case, then you need Commissionly! Our easy to use system allows real-time information to be used to calculate sales goals, targets and performance management, all which can help your business thrive. For more information, take a look at Commissionly today!

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