How to set sales goals to grow your business

Every sales team has the same general goal – sell more.

Consistent monitoring of sales performance is the simplest way of checking that you’re on track to achieving constant positive performance. But it is important to note that setting the right goals will empower your team, keep the budget on track, and grow your profits. While setting the wrong goals can quickly derail necessary progress.

So how can you set sales goals the right way? What kind of benefits can you expect? Let’s take a look at how to set goals that will truly grow your business.

Break down your sales goals

Bigger goals can always be broken down into smaller tasks. This makes it easier to stay on target. First, calculate your annual or monthly sales goal. Use this amount to work backwards, to create smaller targets for each week. Seasonal differences and other predictable fluctuations should be taken into account. This includes the time it takes to train a new employee, or a reasonable amount of time to “ramp up” to new targets to maintain productivity and motivation.

Working backwards from your target also helps you look at what activities are involved to reach your goals. For example, if on average you need to speak to 10 leads for each sale, that determines both a skill benchmark (converting 1 out of 10 calls) and a booking benchmark (at least 10 a day to make 1 sale).

Set sales goals the SMART way

You’ve probably heard of SMART goals, but are you implementing them? This popular acronym stands for Specific, Measurable, Achievable, Realistic, and Timely. When you’re determining how to set sales goals, SMART is an essential strategy to implement. SMART goals, especially when staff are able to see how they tie directly into their commission, make a team easier to manage.

You should be cognizant of common mistakes when setting sales goals too. Being clear on the targets and tasks required will set your sales team and business, up for success.

To help you reach your goals, Commissionly’s straightforward solution to commissions makes it easy to manage and motivate your sales force. Learn more about how you could use Commissionly to reduce the time spent managing your team, increase productivity, and spot key insights to strategically plan for your future.

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