How to improve morale within your sales team

No matter the industry, the sales team is one of the hardest working teams within any business. Ask any salesperson what motivates them, and the answer will typically be “money”. Nobody gets into a sales role to achieve a basic salary and commission plays a huge role in ‘the win’.

Sales roles are demanding, and at times can be demotivating. Frequent rejection, the frustration of being passed from pillar to post as you navigate companies to find your buyer, having a customer on the hook and losing them at the 11thhour. It isn’t hard to understand how many sales reps can find themselves in a slump. Here are just a few tips on how you can improve the general morale of your sales team, and as a result, see a spike in employee performance. 

1. Training

Employee training is important, especially for sales people. Regardless of their previous background in sales, if an employee does not intimately know what they are selling they are handicapped in the process. Invest in your employees, and ensure they are as knowledgeable as they can be about the products or services being offered and the differentiating factors of the company behind them. 

2. Bonus/commission

A bonus and commission are often the key motivators for people within a sales role, as these are often a big contribution toward the monthly pay an employee will receive. Investing in a sales commission software will take the difficulty out of commission, it will automatically show each individual employee what commission they are earning, as well as show the efforts of the team as a whole. Having a system with real-time updates, shows employees exactly where they are at any given time and where their peers are, which is ideal for target setting. 

3. Friendly competition

Within a sales environment, a competitive atmosphere is essential to bring out the best in your sales team. By encouraging friendly competition, whether it be with work targets or a sports sweepstakes, this will encourage the right atmosphere needed to drive up those sales numbers. By being able to track their performance and their commission targets, employees will be able to reflect more easily on what is and isn’t working for them within sales.

4. A happy workplace

Finally, making sure your employees are happy within the workplace and feel as though they are valued and appreciated  will do wonders for morale, improve retention levels as well as performance.

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